Here we start out with the 20s shot. A simple product photo with a white-black gradient for the background. In photoshop I have added multiple filters such as surface blurs, smart blurs, gaussian blurs, high passes and sharpening to create the illusion that the bottle is slightly illustrated. In the original photo I took, we placed a transparent piece of plastic under the bottle to raise it from the ground and edited out to create the effect that it was levitating.